Stockholm based clothing and eyewear label HAAL was founded by Anders Haal in 2013, the line embraces a carefree and casual approach to dressing.
The HAAL stance to wardrobe is about lifestyle as opposed to seasonal collections. HAAL is supported by progressive retailers such as LNCC and Opening Ceremony and has been a featured participant in Selfridges special project Agender.
The HAAL collection contains of everyday staples, keeping their comfort and utility in the format of a wardrobe for the loners and for the masses.
As a brand HAAL is concerned with texture and surface design. SS16 concentrates on traditional lifestyle brand vibes and Anglo heritage coding inform the aesthetic of the collection: Tennis skirts, polo shirts, V-neck pullover shapes, trench coats and khaki styles, rendered via cut out argyle checks, Intarsia knits, slashed cable knits and embroidered emblems.
The collection also consists of denim styles elongated with ribbing as well as see through denim knits. Further, Anders experiments with crystal pleating in moiré zebra, tree bark pleating and crushed jersey with familiar prints; “when the hated turned into heroes”, Loner, Arena world tour, iconic Scarface motifs.