BRACKEN was founded in 2013 by Joseph Nigoghossian, originally conceived as a unisex ready to wear label BRACKEN has now developed into a luxury ‘tomboy’ brand.
The RTW line has a strong focus on universal and unisex garments, with luxury finishing. BRACKEN offers designs where the traditions of seasonal, occasional and gender based dressing are fading.
BRACKEN AW15 looks to various interpretations of a British foraging theme, the main print motif and inspired by still life paintings by Dutch painter Jan Weenix, whose work centered around themes of hunting scenes and dead game. For Nigoghossian the forms of the game felt some how abstracted, represented somewhere between death and abundance VS sustenance, the still life inspiring the pheasant feather embellished Lady Amhurst jacket.
The nature of foraging drew reference to mushroom picking a favourite autumn rite of passage for Nigoghossian, again the mushroom embodied the symbol of death and sustenance, and a reminder of his childhood growing up in the British countryside.
A pervasive theme for BRACKEN remains skateboarding, a golden era for Joseph that generally informs the whole aesthetic of the brand. In this instance notable references were Neil Blenders and Mark gonzales, other references span from wood block prints, and folk art. Bringing an asemic element to the brand Joseph has been working mainly with tipex for drawing and writing, which the prints are derived from.
Bias cut dresses depict the essence of the BRACKEN aesthetic, laidback chic and nonchalant, leather continues to form a continued theme of the brand, progressing the modular story from the accessories. A new cap is a 7 panel neoprene cap, and an evolved series of Joseph’s signature bra bags. BRACKEN is stocked at PRIMITIVE in the UK.