SELFMADE is a project born from Gianfranco Villegas, a young Filipino-Italian designer. The name of the brand originates from the designer’s turbulent childhood growing up in Florence, Italy, as the son of an immigrant Filipino mother who didn’t enjoy a privileged upbringing. He began to work to satisfy his huge passion for fashion at age 14, eventually graduating in 2013 from the Polimoda Fashion School, in Florence.

Every piece in the collection is hand-crafted in Italy with premium materials and features tailored finishings. The overall concept is mixing Italian luxury culture with Filipino American streetwear and hiphop culture. The SELFMADE signature of hand embroidered 3D graphics is applied in silk thread using a technique unique to the brand. SELFMADE sneakers are
made in collaboration with Leonardo Amaolo in “Le Marche”, also known as the Italian Shoe Valley.

The brand is distributed by Riccardo Grassi showroom to multi-brand stores worldwide: America, Asia and Europe. The brand has presented its latest collections during men’s Paris fashion week.

SELFMADE has been featured in established publications such as Vogue Japan, Numerò Japan, Vogue Italia, WWD, L’ Officiel , i-D magazine, Ginza and many others.In June the brand has been selected as finalist for the ninth edition of WHO’S ON NEXT? UOMO, a scouting project of emerging talents organized by Pitti Immagine, Altaroma and L’Uomo Vogue.It was defined by Ginza Magazine and Highsnobiety as one of the hottest upcoming brands together with Vetements, Off- White and Marques Almeida. The brand has
already gotten the attention of stars such as The Weekend, Asap Rocky, Rihanna, Chris Brown, Puff Daddy, Ghali and others.

The SS18 collection of SELF MADE by Gianfranco Villegas keeps the characteristic traits of the brand.

The garments represent the two cultures embedded in the designer: Italian classicism combined with hip hop movement. The collection originates from the power of the sentence “WE GOT SOUL”, iconic during the 70’s. The brand has always transmitted heritage/history and personality collection after collection, placing the soul at the base of everything. The concept is in harmony with the social contemporary situation, living in shifting times.

SELF MADE by Gianfranco Villegas SS18 aims to highlight the importance of always being ourselves, loyal to our original identity.