NHORM

nhorm

www.nhorm.se

NHORM is a Stockholm based womenswear brand by design duo Mathilda Nilsson and Hanna Rudebeck, who have been collaborating since 2011.

Aesthetically NHORM combines a laid back approach to dressing with elegance executed with a raw edge. The collaborative nature of the line explores a continuous dialogue, constantly redefining and challenging each other’s ideas to push the concept further.

SS17 “TRIBUTE” is a remix of a remix (mixing up the already mixed style of 90’s hip hop with signature NHORM aesthetics, contrasting sporty elements with elegance).

With a wink to 90’s heroines, think Lil’Kim and Aaliyah, the decorated sport theme continues with rhinestone embellished cropped tops, blending basic sporty elements with luxurious and tacky finishes. The contrast in references pays tribute to 90’s hip hop and how it continuously mixes influences without constraint, carelessly. The NHORM muse is Fun! Whack! Sexy! Raw!

Colour blocked denim appears throughout the collection, worn with checked boxer shorts peeking through, and silky bandana scarves in the back pocket to add further contrast to this look. A familiar palette of red white and blue prevails, with denims, sporty whites, and ‘Hilfiger’ blended with glamorous browns and blacks.