Established in 2013 by Creative Directors Samuel Membery and James Ari King, together their individual backgrounds blend fashion, photography and image making.
Central to the style of the brand is an intercontinental futurism that looks to an illusory paradise.
ITOKAWA FILM AW16 is inspired by sportswear influenced street culture; from the everlasting impact of NIKE and Michael Jordan products to the hyper real video works by leading contemporary artist Magali Reus. Executed with minimal styling and sci-fi elements, AW16 sees combinations of reworked conventional shapes and juxtaposed sportswear silhouettes to create an ultra relaxed and wearable concept.
ITOKAWA FILM are supported by retailers including; CORNER COMME des GARÇONS and GR8 Tokyo, OPENING CEREMONY NY, and PRIMITIVE London.