Taiwanese Irene Shuang Ju Yu founded her namesake womenswear label in 2015 after graduating from Central Saint Martins in London.

Having a background in fine art, Yu’s work is often inspired by various aspects of art, music, religion, society and cultural environment at large. Her fundamental agenda is to contest the traditional notions of elegance and beauty by creating an aesthetic of her own. She expects her work to liberate the human body and bring out the character and personality of the wearer.

A pervasive theme of the IRENE SJ YU label is to empower femininity whilst still evoking a touch of romance and novelty, by transforming these elements into beautifully made garments. Another great strength for IRENE SJ YU is her strong print identity, with tiger stripes on grids / wood prints / straight stripes and logo motifs.

For SS18 IRENE SJ YU presents a lively collection, which fuses office wear with a fun holiday wardrobe, re-defining the boundaries of clothing and occasion. Traditional tailoring fabrics are transformed into comfortable holiday silhouettes, balancing strict with louche. In keeping with the signature style of IRENE SJ YU, contrasts are seen throughout the collection, especially a balance of modern streetwear with a girly kitsch aesthetic. Another IRENE SJ YU signature is a playful exploration of volume, seen here with a myriad of layers and textures. A romanticism is created throughout the collection through style features such as off-the-shoulder necklines and explosive ruffles.

IRENE SJ YU has been featured regularly in publications such as VOGUE Japan, NYLON Japan, VOGUE.IT, Harper’s Bazaar, NUMERO, Wonderland, Tatler and Metal, and worn by Sita Abellan, Brooke Candy and Jorja Smith.