Irene Sj Yu

IRENE SJ YU

www.irenesjyu.com

Taiwanese Irene Shuang Ju Yu founded her namesake womenswear label in 2015 after graduating from Central Saint Martins in London. Having a background in fine art, her work is often inspired by various aspects of art, music, religion, society and cultural environment at large. Her fundamental agenda is to contest the traditional notions of elegancy and beauty by creating an aesthetic of hero own. She expects her work to liberate the human body and bring out the character and personality of the wearer.

She embraces unexpected fabric combinations and versatile prints to create a dreamy and fun yet unconventional ensemble with a luxury streetwear touch. Seeing her label as a very personal affair, each collection is derived from her daily outfits.

IRENE SJ YU’ Autumn/Winter Collection is based on an imaginative journey of an urban princess, who travels into the forest and indulges herself in the wild.

The imaginary scenery is a mix of comic book-inspired details and military wear, including the silhouettes of oversized trench coats, faux fur trimmed cargo trousers attached with large pockets and animal pattern printed satin shirts with balloon shaped sleeves. The garments are showcasing the clash of masculine shapes with romantic cuttings and fabrication. While focusing on the contrast of lightness and volume, the sensation of sporty luxe details is explored through cut-off track pants as well as signature hooded ruffle-sleeve jackets adorned with the rhinestone embellished logo and graphical texts.

Displaying a myriad of colours and textures, this collection is meant to be dreamy, empowering and feminine whilst still evoking an air of novelty that represents Irene’s aesthetics of clothing.