The HAAL label is built around everyday staples, keeping their comfort and utility in the format of a wardrobe telling the story through the user.

Stockholm based clothing and eyewear label HAAL was founded by Anders Haal in 2014, the line embraces a carefree and casual approach to dressing. The HAAL stance to wardrobe is about lifestyle as opposed to seasonal collections. A lifestyle concept of unity and togetherness are continually embedded into the values of HAAL. In a world mired with contradiction, HAAL explores the individual vs. the crowd, the original vs. the copy.
HAAL has been featured in publications such as AnOther, Dazed and Confused, 032c and Purple and is supported by progressive retailers such as SSENSE, LN-C​C and Opening Ceremony and has been a featured participant in Selfridges special project Agender.